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Speaker Profiles
 Bob Negen
Bob is recognized as one of the most innovative retail marketers in the world today. He is also an expert on retail staff development, on-the-floor selling, store operations and developing a customer-focused, service-driven store culture. Bob delivers only proven, practical, down-to-earth ideas that really work. There’s no fluff, no high-falutin’ academic theories, no corporate mumbo-jumbo – Bob’s expertise comes from his real world experience as an independent store owner for 20 years.
In 1999, Bob formed WhizBang! Training with his wife Susan Negen, an accomplished retailer in her own right. Bob now shares his hard-won knowledge so that other retail store owners can more quickly and easily turn their passion into profit.
Click here to see Bob's Topics and Descriptions (Click again to hide).
Explode Your Sales! – How to Get the Maximum Bang from Your Marketing Bucks
Does 15%, 20%, even 30% sales growth next year sound good? This fun, dynamic workshop will show you exactly how to dramatically increase customer loyalty, foot traffic, and turbo-charge sales.
It teaches the secrets of an organized, consistent system to generate significant sales increases. And it’s not about spending a fortune, finding the next super hot product, or creating a killer newspaper ad. It’s about creating exponential growth by doing lots of little things well; it’s about planting many seeds and watching them grow.
You will learn:
- Four ways to get customers to shop more often.
- FIVE ways to get a flood of new customers for almost no money.
- The secret to generating TONS more foot traffic.
- SIX ways to give a BIG boost to your average sale.
- How to jump start your sales – no matter what time of year.
- And many more tricks to grow business without spending a fortune.
 Phil Wrzesinski
Phil Wrzesinski is president and owner of Toy House and Baby Too, a long-time retailer recently named one of “The 25 Best Independent Stores in America” in the book Retail Superstars by George Whalin.
Phil’s presentations have routinely been praised for their simple, yet effective lessons that retailers are using to grow their business and increase their profits. Phil is also a juvenile products retailer and knows firsthand the struggles you face to reach new customers year after year.
Click here to see Phil's Topics and Descriptions (Click again to hide).
Understanding Your Brand
When you have a guiding principle to help you with all your decisions, those decisions become a lot easier to make and the results are a lot better. This presentation teaches you the methods I use to help businesses and their owners uncover the most powerful tool any business owner can have – your Character Diamond. Your Character Diamond is the core values and guiding principles of every business decision you make.
The hands-on workshop will also lead you through the uncovering of your own personal and business Character Diamonds. (Note: this workshop is only for business owners and managers. If you are not the principle decision-maker for your business, this workshop is not for you.)
Customer Service: From Weak to WOW!
Every store thinks they have great customer service, yet every person in America has had lousy customer service… probably within the last week! This presentation will help you identify the difference between weak customer service and the kind of service that makes your customers go WOW! By the time you are done you will know exactly what you need to do to get customers to rave about you to their friends and, better yet, bring those friends back to your store.
 Penny Redlin
Penny Redlin, President of Insights Discovered, has over a decade of marketing experience.
She holds an MBA from the University of Chicago and has marketed for companies both large and small.
Having spent several years marketing within the children's products category and being a mother herself; she has a personal understanding of what moms are looking for and the professional experience required to a unique combination of insightful advice and marketing expertise.
Click here to see Penny's Topics and Descriptions (Click again to hide).
Selling to Retailers
A manufacturer’s longevity is dependent upon partnering with retailers. Knowing how to approach boutique owners effectively can greatly impact the success of both your businesses. Selling to Retailers will cover the importance of having a realistic and clear understanding of what you have to offer, how to demonstrate a respect and insight into the retailers needs and finally why it’s important to make your case illustrating the benefits you bring to their business. Retailers will be more likely to buy with an approach that takes these points into consideration.
Check back soon for more speakers and topics!
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