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Speaker Profiles

Fern Expositions & EventsManaging Unions, Contractors & Costs

Join Steve Larsen, Regional General Manager from FERN (ABC's Exhibitor Service Partner) to learn more about the dynamics between the various exhibitor service providers.

From this session, you will learn how to discover the advantages of working with the show’s General Service Contractor vs. an Exhibitor Appointed Service Contractor, learn what type of work exhibitors (and their full-time employees) can perform in booth spaces and explore ways to minimize and avoid material handling and freight shipping costs



Panel DiscussionModern Parent Panel

Not sure how to attract millennial customers? Come to our Modern Parent Consumer Panel and gain insights on millennial purchasing behavior and what factors go into this age group’s purchasing decisions. During this panel event, you’ll be able to pick the brains of millennial consumers and ask them your questions.

From this paneled event, you will learn how to better market to the millennial audience and expand your customer base.



Open ForumRetailer & Manufacturer Open Forum

This group panel discussion between retailers and exhibitors will cover a wide variety of issues that affect both groups.

The goal of this event is to tackle these issues and come up with reasonable solutions that will help both retailers and manufacturers thrive in this ever-changing industry.





                 
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